Why the journey trade is prescribing ‘dopamine travel’ for burnt-out travellers

Have you been feeling like you possibly can use a mind reboot these previous few months? According to some within the travel industry, a vibrant journey journey could possibly be the reply.

Stolen from the fashion industry’s trend for “dopamine dressing”, a brand new pattern for “dopamine travel” is rising. Essentially this includes a significant change of surroundings, the place you’ll be able to flood your senses with dramatically vibrant, monochromatic or aesthetically pleasing locations.

Just because the dopamine dressing vogue pattern champions sporting brilliant, typically main, block colors, the journey incarnation is especially centred round heading someplace with a uniformly brilliant panorama. One instance is Morocco’s Chefchaouen, often known as the “Blue City”, not removed from Tangier, whereas one other is perhaps India’s “Pink City”, Jaipur.

The principle is that sure colors have a robust and quick impact on individuals’s temper – such because the putting ice-whites and azure blues of Greece’s Cycladic islands (together with Santorini, Milos and Paros), or densely inexperienced tropical islands reminiscent of Bali, St Lucia and Sri Lanka.

Colour therapy and chromotherapy have long been of interest to cultures dating back to ancient Egypt and have been integrated into interior and environmental design,” says Maria Costantino, a tradition research lecturer on the London College of Fashion.

“For example, cool hues are used to enhance concentration, or pale green to enhance quietness. Colour is closely associated with emotions; it colours our language – we say we are ‘feeling blue’, ‘seeing red’, ‘green with envy’ or ‘in the pink’.”

Chefchaouen, Morocco’s ‘Blue City’

(Getty/iStock)

Others have interpreted it as fantastical, multicoloured locations that fill you with a burst of energy simply by being aesthetically pleasing. This approach might take you to brightly-tiled Lisbon; paintbox-varied Oaxaca City, Mexico; the candy-coloured neighbourhood of Balat in Istanbul or the pastel fishing village of Manarola in Italy’s Cinque Terre.

It’s the main focus of Original Travel this season, whose founder Tom Barber says it’s all about immersing your self in a setting that offers you an instantaneous emotional and psychological response – be {that a} spike of happiness, curiosity, or utter calm.

“This year we’re focusing on ‘gratifications’ – everyone deserves a break, quite literally, and it should be as joyful and guilt-free as possible,” Tom tells me. He explains that this pattern is all about narrowing down which colors and aesthetics particularly convey you pleasure.

“I’m rather fascinated by the way colour influences our mood. Carl Jung said that ‘colour is the mother tongue of the subconscious’. But not every colour elicits the same response from everyone.”



We are extra visible these days, that’s only a reality. Whether that’s your colour-coded bookcase or your Instagram grid

Tom Barber, Original Travel

Tom and his workforce have put together a range of tours to the likes of Chefchaouen and its environment in Morocco; Oaxaca and the Pacific Coast in Mexico (“They get a real kick from colour. Speaking to Mexicans, that’s always been part of the culture,” he says); and Raja Ampat in Indonesia (“There are dives there where you can see over 300 species of brightly coloured fish in one session.”)

Likewise, Michael Edwards of tour operator Explore recommends the multi-coloured landscapes of “Rainbow Mountain” (or Vinicuna) in Peru or La Candelaria neighbourhood in Bogota, Colombia (“Imagine the colour and energy of Pixar movie Encanto, come to life!”). Meanwhile, Audley Travel’s head of product, Alex Bentley, prescribes a shot of Cape Town’s Bo-Kaap neighbourhood or Buenos Aires’ bohemian La Boca district for what ails you.

Although it’s whimsical, there’s a sure logic to this pattern. I believe again to coming residence feeling creatively stimulated after a go to to India, the place I perused brilliant graphic prints at Kulture in Mumbai’s artsy quarter, Kala Ghoda, sipped brilliant saffron-yellow mango cocktails towards a lush inexperienced jungle backdrop in Goa and noticed a whirl of crayon-bright saris at Worli fish market.

Similarly, I felt infused with color and sunshine strolling by Oaxaca’s low-rise, brightly painted streets, and passing underneath neon-coloured papel picado bunting in Mexico’s magical Pacific seaside city, Sayulita.

‘Papel picado’: Mexico does paintbox brights oh so properly

(Getty/iStock)

Even your alternative of lodge may perk you up: colour-magnets like California’s legendary, kitsch Madonna Inn or Tenerife’s salmon-pink Ritz-Carlton, Abama, for instance.

Tom identifies yellows, reds and oranges as the height “happy” colors, and whites, blues and greens as most calming. He identifies Latin America as a hotbed of vibrant surroundings and structure, and Guatemala particularly as an underrated alternative.

We talk about how planning and reserving journey generally is changing into extra aesthetic-driven within the face of the Instagram and TikTok technology. “We are more visual nowadays, that’s just a fact. Whether that’s your colour-coded bookcase or your Instagram grid.”

La Candelaria space of Bogota, Colombia

(Getty/iStock)

He factors out that, for vibrant and photogenic locations, this may be each a blessing and a curse. “In terms of Chefchaouen – which was quite secret until a few years ago – spreading the tourist dollar beyond Marrakech or Fes can’t be a bad thing.”

However, he fears vibrant spots “going viral” may contribute to over-tourism and overwhelm small locations with out the infrastructure for the Instagram crowd.

In the top although, pouring most color into your psyche in your week or weekend off is a optimistic, sensible concept.

Even higher, Tom says, “you’re not having to do particularly swanky activities or stay in a very glamorous hotel.

“It’s about places that are big on colour, that you can experience by walking down the street, or sitting on a sand dune.”

For him, it’s merely an extension of why many people journey – however with an enormous dose of mindfulness alongside the best way.

“We all travel for pleasure anyway,” he says, “but if you can eke out a bit more pleasure by being conscious of what makes you happy and immersing yourself in it, why wouldn’t you do that?”


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